The
demographics of the golf market are unmatched...Highly
educated individuals, with high disposable income! They are professionals,
business owners...the decision makers.
GOLFERS
ARE THE ULTIMATE CONSUMERS Golfers are a highly desirable
affluent demographic with high purchasing power – spending
twice as much as a typical skier or tennis player…and
dramatically more than the “average” consumer. There
are over 26 million golfers in the United States. When you target
golfers, you target affluent consumers…
Golfers earn $65,000+ per year on average Golfers are an
average age of 37 Golfers own over
$75,000 in stock Golfers own over
$500,000 in life insurance Golfers average
portfolio value $850,000 Golfers average
market value of their home $431,000 90% Attend College
or hold a Degree 27% Hold a Masters
Degree or higher 65% purchased
or leased a new vehicle last year 84% own at least
one home 20% own two or
more properties 87% plan to travel
on vacation next year 90% of golfers
drink a beverage during or immediately after playing golf
90% of golfers
use a computer at work and 60% own a home computer 24% Have their
own business 75% Invest in
stocks
Source:
GolfWeek
Call Course
Caddy Publishing today and get your business in front
of this highly desirable audience! 801-898-5716